The independent radio station of the
   Shetland Islands Broadcasting Company

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Programming

  Required programming and broadcasting hours: The Ofcom agreement requires that SIBC should broadcast at least 60 hours a week

Actual programming and broadcasting hours: 168 hours a week (24 hours a day, 7 days a week) with everything produced in-house

Network or syndicated programming: None

General programming description: The Ofcom licence agreement requires SIBC to broadcast local and non local news and music that is mainly contemporary and pop and does not concentrate on any specific genre

Actual format description: Contemporary rock and pop music and news with a local emphasis

Presentation style: Formal, non personality with no announcer self-identification

Target audience profile: All ages with a young family bias

Target audience maximisation: Reach (rather than share)
 
 


Shetland Islands Broadcasting Company Limited, Market Street, Lerwick, Shetland, ZE1 0JN
Tel:
01595 695299     Fax: 01595 695696     Contact: Click here    
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