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Programming |
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Required programming
and broadcasting
hours:
The Ofcom agreement requires that SIBC should broadcast at least 60 hours a
week Actual programming and broadcasting hours: 168 hours a week (24 hours a day, 7 days a week) with everything produced in-house Network or syndicated programming: None General programming description: The Ofcom licence agreement requires SIBC to broadcast local and non local news and music that is mainly contemporary and pop and does not concentrate on any specific genre Actual format description: Contemporary rock and pop music and news with a local emphasis |
Presentation style:
Formal, non personality with no announcer self-identification Target audience profile: All ages with a young family bias Target audience maximisation: Reach (rather than share)
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