The independent radio station of the
   Shetland Islands Broadcasting Company
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Advertising

Advertising type: There are two types of advertising on SIBC - the spot commercial and the classified package.

The spot commercial is better for explaining, persuading and image building. The classified package, available only to local advertisers, is better for simple, informative messages.

Spot commercial: A single-voice spot commercial can be produced by SIBC using a library of special music and sound effects. When music is chosen for an advertiser, it remains that advertiser's music. Alternatively SIBC can arrange, at cost, for a spot commercial to be recorded at a specialist production studio.

SIBC also welcomes any commercial produced by, or for, an advertiser and provided as a MP3 file sent by email or as CD audio on CDR.

Spot commercial scheduling: SIBC schedules each spot commercial so that it has a balance of different time segments.

This is to make sure that the commercial reaches the widest reach of listeners.

Classified package: A classified package, of twenty words (single) or forty words (double), is a simple reading of a local advertiser's message.

10 readings of the same wordage are broadcast in one day between 0700 and 1800 Monday to Friday and between 0700 and 1700 on Saturday and Sunday.

Opportunities to hear: 1.25 per ten spots.

Impacts: 16,250 per ten spots.

Sponsorship: Some remaining opportunities are available.