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Advertising type: There are two types of advertising on SIBC - the spot
commercial and the classified package.
The spot commercial is better for
explaining, persuading and image building. The classified package, available
only to local advertisers, is better for simple, informative messages.
Spot commercial: A single-voice spot commercial can be produced by SIBC
using a library of special music and sound effects. When music is chosen for an
advertiser, it remains that advertiser's music. Alternatively SIBC can arrange,
at cost, for a spot commercial to be recorded at a specialist production studio.
SIBC also welcomes any commercial produced by, or for, an advertiser and
provided as a MP3 file sent by email or as CD audio on CDR.
Spot commercial scheduling: SIBC schedules each spot commercial so that
it has a balance of different time segments.
This is to make sure that the
commercial reaches the widest reach of listeners.
Classified package: A classified package, of twenty words (single) or
forty words (double), is a simple reading of a local advertiser's message.
10
readings of the same wordage are broadcast in one day between 0700 and 1800
Monday to Friday and between 0700 and 1700 on Saturday and Sunday.
Opportunities to hear: 1.25 per ten spots.
Impacts: 16,250 per ten spots.
Sponsorship: Some remaining opportunities are available. |
Local,
regional, Scottish national
and UK national sales contact
Telephone: 01595 695299
Fax: 01595 695696
Use the form below to contact us |
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